Sport moves people — emotionally, through media, and economically.
We advise rights holders, sponsors, and event organizers on the development and implementation of brand, communication, and activation strategies in sports. Our focus: content with substance, narratives with depth — and partnerships that go beyond visibility.
Our experience is international
We know sport not just from a distance, but from over 15 years of direct project experience — from brand development and communication architecture to the activation of sponsorship rights.
Selected References:
• Cycling: Communication and sponsorship for BORA-hansgrohe
• Football: Strategic consulting for the international positioning of the Saudi Pro League
• Handball: Sponsorship for the Austrian Handball League (HLA) and the Austrian Handball Federation (ÖHB)
• Sailing: Sponsorship & marketing for the America’s Cup World Series and the GC32 Racing Tour
• Running: Fan engagement, media partnerships, and event broadcasting for the INEOS 1:59 Challenge; sponsor activation for the Wings for Life World Run; event TV and content for the Vienna City Marathon
Our Sport-Sponsorship and Consulting services
• Strategic positioning of sports organizations and events
• Development and activation of sponsorship partnerships
• Communication strategy & messaging for sports brands
• Fan engagement & community building
• Editorial formats & storylines around events and athletes
• Product development in event content and TV production
In sports, emotions are a given — the question is how to strategically turn them into value.
We support you in translating your sports engagement into powerful, effective communication.
