Author: Ralph Scherzer

Der Aufstieg authentischer Inhalte in der digitalen Welt In einer Ära visueller Überflutung und digitaler Perfektion setzt sich ein neues Ideal durch – eines, das nicht auf Makellosigkeit, sondern auf…

Media consumption has fundamentally changed: while linear television long dominated the landscape, today it’s streaming platforms, social media, and on-demand content that shape everyday user behavior. Younger audiences in particular consume…

Content strategy is the bridge between business goals and audience needs. It not only defines what is communicated, but also why, how, for whom, and through which channels. Especially in a fragmented media landscape…

Content production is undergoing a major shift. Artificial intelligence (AI) has given rise to tools that can already write text, generate images, edit videos, and even produce audio content. Platforms like ChatGPT, Jasper.ai, and…

Storytelling is far more than just telling a nice story. It’s a strategic tool that captures attention, creates meaning, and offers orientation. Successful storytelling is built on proven patterns, particularly…

Archetypes are universal patterns deeply rooted in the collective consciousness of humanity. Originally derived from C.G. Jung’s analytical psychology, they have long since been adapted into brand communication.