Creative excellence only becomes impactful when it is strategically grounded.
We support creative processes on the client side — as external sparring partners who bridge brand strategy and execution. The goal isn’t control, but clarity: to ensure that design, campaigns, and content speak consistently for the brand.
Especially at the interface between company and agency, you need someone who understands both worlds: the briefing as well as the idea, the brand objective as well as creative freedom. With our experience in leading and managing creative projects, we take on that role — analytical, precise, and on equal footing with all parties involved.
Creative Direction Service
We support as external creative direction in the following areas:
• Translating brand strategy into creative guidelines
• Developing clear briefs and content direction for agencies and internal teams
• Sparring and feedback during ongoing design, content, or campaign processes
• Ensuring brand consistency across all touchpoints
Great creative work needs freedom — but also direction.
We ensure that creative work not only impresses — but delivers on the brand’s promise.
