Archetypes as a Strategic Tool
Brand is more than a logo — it’s the sum of what people feel when they engage with your organization.
In our work, we use Carl Gustav Jung’s theory of archetypes as a central tool in brand strategy. These twelve universal archetypes — like the Sage, the Hero, or the Rebel — reflect fundamental human needs and motivations.
By deliberately selecting and applying these archetypes, we help brands develop a clear, consistent personality that evokes emotion and builds trust with their audience.
Brand Consulting Service
Analysis & Archetype Mapping: Together, we identify the archetype that best aligns with your brand’s DNA.
• Positioning & Narrative: Based on the chosen archetype, we develop a cohesive brand positioning and a consistent narrative.
• Implementation: We translate the developed brand identity into all relevant touchpoints — from internal communication to external brand presence.
By integrating archetypes into brand strategy, we create a deeper emotional connection between your brand and your audience. This leads to stronger brand identification and long-term success.
