I build Owned Fan Relationships — the direct, data-driven connection between sports rights holders and their fans. 360° perspective:
athlete → team level → league level — that’s why Brand & Story thinks differently than traditional consultants.
The Fan Relationship System is not a theoretical model. It emerged from 20+ years of practice: as an athlete, as Communications Director of a UCI WorldTour team, as Digital Product Director of a professional league, and as founder of a boutique consultancy.
Narrative foundation, content with system logic, Relational Brand Model. From 8 years of storytelling for BORA-hansgrohe.
Identity, First-Party Data, digital ecosystem. Greenfield build Web/App/Fantasy at Saudi Pro League: +470% MAU, +908% Sessions YoY.
D2C, membership, Sponsoring Intelligence, event communications. €500k+ D2C in year 1. World-class events on three continents.
10 years of professional cycling at international level. This perspective is present in every mandate:
what truly moves fans, what athletes need, what organizations systematically overlook.
Not a consultant who writes about sport — someone who was inside it.
First years after active sport: city marketing, lecturing at universities and colleges (sports marketing), event management at international level (Alpine Ski World Championships Schladming) and business development in an international context.
Founding and building an event and communications agency with an international focus on top-tier events and Premium Brands. Over a decade of responsibility for concept, strategy and implementation of complex communications projects.
8 years of responsibility for communications, storytelling, D2C and digital development at the highest level.
Story layer and monetization layer des Fan Relationship Systems — built in practice.
Strategic responsibility for business development and partnerships at the media arm of the Saudi Pro League.
Complete digital ecosystem of one of the fastest-growing Fußballligen der Welt.
Greenfield build: Web, App, Fantasy — Platform layer and Identity Layer des Fan Relationship Systems in Echtzeit.
Brand & Story consolidates this 360° experience in strategic mandates for
professional sports organizations, media companies and D2C brands.
For organizations that are ready to build a true Fan Relationship System.
„I didn’t think about sport digital as a consultant. I built it — under pressure, with real budgets, for real rights holders. The Fan Relationship System is the result.““
— Ralph Scherzer, Founder Brand & Story
30 min · Free · No pitch
