Advisory · From direction to action

A clear plan. Support to put it into practice.

Customer relationship strategy, workshops and implementation support. Work directly with Ralph Scherzer.

I help sport organisations and D2C brands identify how customer and fan relationships can generate more value, decide what to improve and guide the work with their teams and partners.

Discuss your challenge

See the path through the work

A clear path through the work.

01
UnderstandThe problem and available evidence.
02
DecidePriorities, people and a practical plan.
03
ImplementSupport for the team doing the work.

A journey we can improve together.

On this page

Where I can help

Customer relationship strategy: what do you need to move forward?

Clarity on the problem.

You can see that something is underperforming, but the cause is unclear. We examine the journey, offers, available data and responsibilities to establish where the main obstacles lie.

The output: a focused assessment of gaps, opportunities and questions that still need evidence.

A decision and a practical plan.

You need to choose an approach, align your team or prioritise investment. We work through the options and define what should happen, in what order and with whose involvement.

The output: clear priorities, a roadmap, responsibilities and agreed measures of progress.

Support through delivery.

You have a direction and need help turning it into action. I work alongside your internal team and partners to shape briefs, evaluate solutions, coordinate decisions and review progress.

The output: practical implementation guidance and an agreed handover to the people who will run the work.

Choose a starting point

Three ways to work together.

Focused project advisory.

For a defined question or opportunity: a membership proposition, a customer journey, a platform evaluation or a clearer use of customer data. We agree a specific scope and deliverable before starting.

Strategic advisory.

For a programme that needs ongoing direction and coordination. I support the priorities, investment decisions, partner discussions and leadership communication as the work develops.

Executive workshop.

For leadership teams that need a shared view of the problem and a decision on what comes next. A one- or two-day workshop is prepared around your situation and ends with an agreed set of priorities and actions.

These are alternative starting points. The right choice depends on your situation, the evidence available and the decisions ahead.

What working together involves.

Your contribution. Access to the relevant people, existing plans and available evidence. An internal owner who can make or secure decisions.

My contribution. Analysis, recommendations and hands-on guidance within the agreed mandate, working directly with you and the people responsible for delivery.

Our agreement. A defined problem, deliverables, responsibilities, timing and fees. Where results depend on partners, data or internal decisions, we make those dependencies explicit.

Direct experience · Ralph Scherzer

Experience from strategy through delivery.

I have worked as Communications Director and Board Member at BORA-hansgrohe and as Digital Product Director at the Saudi Pro League. Those roles brought together customer and fan communication, commercial priorities, digital products and teams responsible for making them work.

Read my background

Before we start

Questions about the mandate.

Do we have to start with a full assessment?

No. If the problem and evidence are already clear, a workshop or focused advisory mandate may be the better starting point. We agree what is useful during the first conversation.

Who implements the recommendations?

Your internal team and appointed delivery partners own the agreed work. I can support selection, briefing, coordination and review within the mandate. Responsibilities are clear before implementation begins.

What does it cost?

Fees depend on the scope and involvement required. We discuss the work and agree the deliverables, timing and fees before any paid engagement starts.

Can we work on AI Discovery or an AI workflow separately?

Yes. An AI Discovery Audit or a scoped workflow pilot can be an independent engagement. Neither requires a Fan Relationship System assessment.

Start a conversation

Start with the decision you need to make.

In a free 30-minute conversation, we discuss your situation, the result you need and whether working together makes sense.

Discuss your challenge

Explore your context: Sport · D2C brands

Other mandates: AI Discovery · AI Workflows