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Sport · Direct fan relationships
Strategic advisory for teams, leagues, federations and rights holders.
A sport digital ecosystem should make it easier for fans to connect, buy and return. Your fans already care. I help you turn that interest into direct contact, relevant offers and reasons to come back — connecting the fan experience with the revenue you want to grow.
30-minute introductory conversation. Free, with no commitment to a project.
A journey we can improve together.
Recognise the opportunity
People see your content, but you cannot reliably reach them again. We examine what would make registration, membership or another direct connection worthwhile for the fan, and how to make that next step easy.
The offer, timing or buying experience may be holding people back. We look at what fans value and where interest is lost between a piece of content, a product, a ticket or a membership.
A race, match or event brings people close. We develop ways to continue that relationship through relevant communication, further experiences and offers they have a reason to return to.
The work we can do
Membership and direct sales. Clarify who an offer is for, why they would pay and how they move from initial interest to purchase and renewal.
Fan contact and understanding. Connect the information and permissions needed to recognise fans across relevant touchpoints and communicate usefully.
Sponsorship value. Develop partner experiences that make sense for fans, with clear objectives and evidence of participation or commercial outcomes where those can be measured.
Delivery across the organisation. Clarify how commercial, content, digital and external partners work together, who owns each decision and what success means.
The priorities depend on your business model. A team, a league and a federation do not need identical offers or the same infrastructure.
What you take away
We start with the problem you need to solve. A focused assessment can identify the main gaps and evidence needed. A strategy mandate turns those findings into a prioritised plan. Implementation support helps your team and partners put the agreed changes into practice.
You receive clear recommendations, responsibilities and measures appropriate to the scope. These may include purchase conversion, membership uptake, renewal or revenue alongside the cost of delivering the offer.
Direct experience · Ralph Scherzer
As Communications Director and Board Member at BORA-hansgrohe, I worked across storytelling, digital development and D2C commerce. As Digital Product Director at the Saudi Pro League, I was responsible for a new web, app and fantasy ecosystem.
That experience informs how I connect the fan experience with commercial decisions and the practical work of delivery.
The method behind the work
A sport digital ecosystem connects the channels, data, offers and responsibilities that support a fan relationship. Its purpose is to make the journey work: from first contact to a useful ongoing connection, purchase or membership.
The Fan Relationship System helps us examine those connections and decide where to act. We start with what already works and identify which changes are justified by your goal.
Before we start
That depends on the gap. A clearer offer or a better connection between existing services may be the priority. Technology decisions follow the fan experience, business case and delivery constraints.
Yes. I can help define priorities, brief partners, evaluate options and coordinate decisions with your internal team. Responsibilities are agreed as part of the mandate.
No. Fans value different things and participate in different ways. We identify the relationships and offers where a commercial exchange makes sense while keeping the wider fan experience in view.
With a free 30-minute conversation about your situation and the result you want. If there is a fit, we agree the scope, outputs and fees before paid work starts.
Start a conversation
Further reading: Fan engagement · Direct revenue and membership · Fan data · Sponsorship