Sport digital advisory for organisations that are building — or transforming — their owned digital fan infrastructure. You need someone who has done it. Not a framework. Not a deck. Operational experience, direct access, no agency layer.
Building centralised fan infrastructure, first-party data strategy or digital product ecosystems across multiple clubs or member organisations.
Moving from reach-based engagement to owned fan relationships. Identity layer, membership, D2C — building what platforms can’t take away.
Activating sponsorships through digital fan touchpoints. Content systems, data capture, first-party audiences at scale.
New to a sport digital leadership role. Need to rapidly understand the landscape, the levers, and what actually moves the needle — from someone inside it.
360° operational experience across every side of the sport digital equation.
Not a consultant who studied sport digital from the outside. I have been Communications Director at a UCI WorldTour team, Digital Product Director at a top-tier football league, and built fan infrastructure that actually scaled. What I advise, I have executed.
Three engagement models. Each with clear scope, direct access, and defined output.
Ongoing strategic guidance across a defined programme. Typically 3–6 months. Covers digital ecosystem architecture, roadmap prioritisation, vendor selection, and board-level communication. Right for organisations in active build or transformation phases.
Focused engagement around a specific challenge — RFP process, platform evaluation, first-party data strategy, fan relationship system design. Defined deliverable, fixed scope, fast turnaround.
One or two-day intensive for leadership teams. Diagnose the current state, align on the strategic direction, leave with a prioritised action plan. No generic frameworks — built around your organisation’s specific situation.
Brand & Story runs a small number of mandates at any time. No juniors. No hand-offs. If we work together, you work with me.
